Hello darlings!

If you own or operate a small business, digital marketing strategies should be incorporated into the ways that you promote your company, even if you don’t do business online. Many locally owned companies work off networking, referrals, and a variety of offline advertising strategies. And while these can be effective, having an online presence is essential to success in today’s digital world. 

I've learned a few things from all these years of having a small online shop on etsy and though I don't always have the time and the will to implement them all, I find them really helpful. In order to increase your online presence, you need a solid digital marketing strategy. This strategy doesn’t have to be expensive or time-consuming, just effective. These five areas of online marketing are the top strategies that you can use to help grow your business. Some are ideal for local and offline businesses while others work best for companies who primarily operate on the web, like etsy. And many companies find all five useful.

1. Content Marketing

Content marketing has been around for many years in things like printed brochures and guide books, but only recently has it burst onto the scene in digital marketing. Content marketing is often used on a company blog or website. 

This strategy is focused on providing valuable information to your prospective customers. Sometimes it is more details about your product or service, and other times it is general information that somehow relates to your business. The goal is to add value and credibility to your company in your industry or niche. Customers are bombarded with people trying to sell to them, but if you can also inform them, you have a better chance of making the sale. 

2. Social Media Marketing

Social media marketing is a great tool to use if you know how to utilize it. There are so many different ways to incorporate it into your marketing strategy that sometimes businesses struggle with how exactly to use it. Which social media outlets you choose and what information you put on them really depends on the type of business that you have. You need to figure out what are the most popular sites for your demographic and what kind of content are they interested in. 

For example, a local restaurant might have great success posting vivid photos of their entrees on Instagram or advertising dinner specials on Facebook. While a CPA might have better luck sharing news and information on a professional social media site such as LinkedIn. When you have a clear picture of what your typical customer is drawn to, you can utilize this information over social media to increase your sales. 

3. Email Marketing

Even though email has been around for some time now, it is still one of the most effective forms of digital marketing for small businesses. To effectively market your services with email, you need to build up an email list of customers and potential customers. There are a number of ways to do this, such as offering an incentive when a prospective customer registers their email with your website. Or collecting email information when customers make a purchase from you. The great thing about this list is that these are people who are genuinely interested in your business. After all, they willingly shared their contact information with you. 

You can then use this contact list to send out promotions, coupons, or even to give an update on what is happening with your business or industry. And over time, your email list will continue to grow. Email marketing is a great long-term strategy. 

4. Local Search Marketing

Local search marketing is a strategy that integrates local address and phone number information into website optimization. This is a great digital marketing strategy that you can use to help potential customers locate you. You can also include your website address so that when customers search for you, all the information they need is right there. They can find your physical location, call you, or visit your website. 

5. Search Engine Marketing

Search engine marketing is vital to your digital strategy if you want to compete with the bigger companies online. You need to rank high if you want people to find you. This applies to both businesses that operate online and locally. Whether potential customers are looking to make a purchase on the web or they are using a search engine to find a local company they want to visit, they need to be able to find you. And they can if your company places high in the search results for specific keywords related to your business. 

If you are not sure where to start with this, contact a professional internet marketing company, such as Upkeep Media and look for SEO optimization services. This is a valuable service that can attract more customers to your small business. 

Whether you use all of these strategies in your marketing, or only a few, depends on your business and the goals you have set for it. However, in this high-tech age where vast information is at every consumer’s fingertips, you need to incorporate some digital strategies in order to continue growing your business. 

Not sure where to begin? The great news is that there are professionals that you can outsource this work to. Find a company or individual that specializes in these strategies that can work with you to determine which ones are best suited for your business. They can help you build your digital marketing strategy so that you can focus on your business.

Hello darlings!

Venturing off on your summer vacation after you’ve spent nearly twelve months planning every iota detail to ensure it goes as swimmingly as possible is exciting. Especially if you don't have kids yet, lol! You can’t wait to step on that plane and fly off to that far flung destination that’ll see you spending two weeks on the beach in the sun, reading, relaxing and maybe taking the odd dip or two into the sea. You’ve worked hard all year, and your summer vacation is your well earned reward.

source

This year, you’ve made a decision that has your friends in shock. They don’t think you can do it, but you are adamant that you’ll prove them wrong. You will be heading off on your travels with nothing but a backpack. They’ll be no suitcases that you could fit a family of four in, no extra laptop bag, no camera holdall. You are going back to basics and taking just one item of luggage. You don’t want to be bogged down by baggage, and you want to feel the sense of freedom that backpackers seem to relish. So how on Earth are you going to be able to achieve this successfully if you are used to having an outfit for every occasion, and you’ve got a shelf full of beauty products to cram in? Take a look at these tips to help you travel light and right without scrimping on your summer wardrobe.

Clothing That Favours Minimal Square Footage

If you’re opting to take only hand luggage onto your flight, you’ll have minimal space to play with when it comes to packing. But it can be done! You need to consider what you’ll be wearing on holiday. If you’ll be chilling on the beach most days, then it pays to think about linen clothes and dresses made from lighter materials. Linen packs down very neatly to almost nothing whereas tops and dresses made from polyester are great space savers.

To achieve a classy beach look without scrimping on the quality of your attire check out the range of beach dresses on offer. Sundresses for all ages are available ranging from the discreet and modest to the more playful and relaxed. These dresses can be rolled and folded in such a way that they take up hardly any space at all in your backpack and are lightweight meaning you can pack half a dozen with ease.

source

Shoes

When it comes to your footwear, you don’t want to be taking bulky hiking boots onto your flight if you foresee a fortnight of beach parties, salsa dancing and sampling the local cuisine. Keep your footwear light and flexible. Wear your sturdiest shoes on board your flight, so you don’t need to pack them away, taking up valuable space. A comfy pair of sneakers is ideal. Then you can pack two or three pairs of flip-flops, sandals and maybe a strappy pair of kitten heels to cover every eventuality.

Makeup

When it comes to your beauty regime, you may have to alter your routine for a fortnight. Opt for the travel sized miniatures for your favorite beauty products. If there is a vital cream that you simply cannot go without, make sure you only take the amount you are allowed on board a flight by filling an appropriately sized container with your beauty product.

Essentials such as mascara, deodorant and mosquito repellant can be packaged without much fuss. For foundation and concealer, opt for the smaller cream based product so that the blush powder doesn’t explode all over your makeup bag. It always pays to remember that if you are staying in a hotel rated three stars or above, they will have complimentary shampoo and shower gel available so you may not need to pack these items.

source

Practice Packing

This sounds crazy, but it’s a good idea to get reacquainted with Tetris to hone your space saving skills when it comes to packing your bag. Get all of the items that you know are essentials and pack them. Any space that you have left over and you can figure out what else you may want to take with you. If you can’t pack some of your favourite lip gloss or sun cream, pick it up when you land. The shops within airports are stacked full of essentials that many travelers leave behind or forget to bring with them on holiday.

Packing light is a great way of traveling. You’ll get through the airport at either end quicker, and you’ll have a more freeing holiday experience. So get packing your bags and enjoy your summer vacation.

Hello darlings!

Hello darlings!

Hello darlings!

Your kitchen is often where you and your loved ones gather after a busy day, so it needs to be cozy and stylish. But did you know it can also make you healthier? In a report by Houzz, an online home design site, one-third of people began a healthier lifestyle after a kitchen renovation. One of the most important kitchen elements that can benefit from a renovation is your countertop. Here are some of the best countertop materials to consider and why they're so great for your space. Also, if you're looking into the small house movement, check out these little kitchens.  

Granite

Granite countertops are the most popular kitchen counter choice, with 64 American homes containing them! There many good reasons for this. Granite is practical because it's easy to clean - all you need is hot soapy water to keep it spick and span. It’s also stain-resistant, however, using a sealant on it is a must every two years to keep it in top condition and prevent stains from seeping into it over time. Granite is sleek but also durable. You can place hot pots of food on it or even cut fruit and veg directly on the surface without worrying about damage!

Stainless Steel

Countertops made of stainless steel looks classy and timeless, while working with a variety of different decor styles. Stainless steel is resistant to heat, water and stains, while being non-porous. This makes it great for storing your kitchen appliances such as a home coffee maker, without worrying about ruining its surface. Stainless steel is especially a good choice if you have kids who like to help you cook as it's a hygienic surface that you don't have to worry about ruining with sticky hands.

Marble

It might sound high-maintenance, but marble creates an elegant and striking touch to the kitchen, while also being very heat-resistant. Marble won't show cracks or break easily, but it is quite absorbent because liquids can sneak into the microscopic spaces between the marble's crystals, so you need to be careful with spills during nights of entertaining. Using a penetrative sealer as in the case of granite is a must to prevent soaking up spills. It’s really worth it because marble always looks beautiful and classy.

Quartz

According to the National Kitchen and Bath Association, manufactured quartz is a leading countertop material. What makes it so great for the kitchen? It's resistant to scratches, stains and doesn't require any sealing treatments to keep it germ-resistant. Quartz has changed over the years, so that now its designs don't contain too many flecks and spots. Instead, it displays gentler designs that look like swirls of marble. This makes it versatile on the decor front, adapting to a variety of kitchen decor styles really easily.

Choosing the right kitchen countertop is one of the most important decor decisions you'll make. Ideally, your countertop should be hygienic, stylish and durable, so that it becomes an investment in your home value. Consider granite, steel, marble or quartz countertops, as these popular materials are heating up kitchens in a big way!

Hello darlings!

When you buy a home, you’re probably hoping that it will give you quite a lot of privacy. It’s one of the key benefits of living in a house rather than an apartment. But that’s not always the case. Your home could be overlooked by a next door neighbor, or it might be situated on a busy road. You might also find that people just aren’t respecting what is your private property. It would be great if you could get your privacy back. Well, there are a few ways to do this that might prove useful if you constantly feel as though you’re not getting privacy in your own home. Let’s look at a few of the possibilities.

source

Screener Trees

Exactly as they sound, screener trees are used to screen an area or environment such as the back yard. If your home is overlooked, you might want to make sure that people can’t peer over the fence when you’re sunbathing or see when you have guests over. Screener trees can help, and they can be purchased online.

The advantage of screener trees is that they are typically evergreen. This means that throughout the entire year, they never lose their leaves and as such, they’ll always provide you with the privacy you need. They grow quite tall too, ensuring that you do have a complete screen around your home and they grow fast. So, if you plant them now, you might find that they are sprouting up by the end of the year.

Tinted Windows

If your home is next to a busy road or street, you might find that people are constantly turning their head and looking directly into your home. This can be quite disconcerting and rather annoying if you want some privacy at the end of the day. But you don’t want to have to close your curtains or blinds. You probably like getting the natural light inside your home, particularly through the summer season.

The answer to this issue is tinted windows. With window tinting Perth Now's residential tinting and similar services can ensure that no one can see into your home at all. In fact, you can go as far to say that this is the ultimate form of privacy. You’ll still be able to look out, you’ll still get the light from the window, but no one will be able to look in. This can be a smart feature to have for security reasons too. Most break-ins are triggered because criminals see something valuable inside the home after peering through the window. With tinted windows, they won’t be able to do this.

Fencing

Or finally, perhaps your main issue is that people just aren’t respecting your private property. This happens all too often, and the simple solution is to put up fencing. It’s easy to buy fencing online that can be easily installed around your property. That way, you can let people know that it is your property, not theirs. It’s particularly useful if you own a large section of green on an open road. You’ll be able to keep muddy footprints off it and ensure that your property remains part of your home.

It's been a while since I posted one of my recipes so here's a new one. I personally love fava beans but Nick not so much. Well, he actually hates it and never tries it! However, we have decided to let our Fratzolaki taste everything so I am making it for me and my daughter nowadays. The version I am showing you is perfect for a vegan dinner party.



You will need
500g of fava beans
Some olive oil
3 large onions
Some olives for decor

I've made fava both in the slow cooker and the pressure cooker (and those who find the irony in that sentence are not wrong!). Personally, I prefer how it tastes when cooked in the pressure cooker but since I really adore my slow cooker I wont give up until I find the right recipe to make it there too.

The trouble with this bean is that you need to remove the foam that is forming while it boils since it will leave a bitter taste if you don't.

In a large pan put 1,5 liters of water and the beans. Bring to boil and remove the foam with a seeder until no more foam is formed. This takes almost 15-20 minutes depending on the bean quality. Once all the foam is removed you can either put the fava in the pressure cooker and cook for about 20 minutes or in the slow cooker for 6 hours on low or until ready depending on the size of your slow cooker.

Once the fava is cooked you can use a food processor to make it smooth or leave as is. In Greece we often put a fresh chopped onion in the middle but I prefer to cook it and caramelize it instead.

Do you like fava bean? How do you cook it?

Hello darlings!

When you enter a new home, it is understandable if you want everything in the house to remain perfect. However, as many people soon find out, a neat look doesn’t just happen. It takes a lot of home maintenance and repairs to sustain it. A majority of first-time homeowners, however, find such tasks overwhelming for several reasons. Some honestly do not know what maintenance issues are likely to crop up. While for others, it could be that they do not know how to either prevent the unforeseen emergency or how to handle it when it occurs. So, how can a homeowner stay on top of his or her home maintenance? Here are some inspirational pointers. 

Inspect the property for potential signs

Even if you had conducted a thorough property inspection before purchasing the property, it is prudent to re-examine it once you occupy it. In this instance, however, you will be on the prowl for signs of potential damage or wear. Find out what features or areas of the home are more likely to break down. While at it, also consider the geographical location of your asset, as that will significantly influence the type and frequency of maintenance activities to conduct. If you are in an area prone to heavy wind or storms, for instance, roof repairs are something that you might have to contend with frequently.

Make a list of places that need maintenance

If you desire to stay on top of your home maintenance exercise, craft a list of all areas that need attention. It should include fire, smoke, and carbon monoxide sensors, plumbing, electrical circuits, HVAC systems, water heaters, roof, gutters, crawlspace, attic, door, windows, and chimneys. You should also examine the yard to determine the kind of maintenance it requires. For instance, weeding, mowing and pruning overgrown bushes. With such a list in place, it becomes easy for you to source for whatever maintenance tool or equipment you might need.

Determine which areas you can handle 

The good thing about home maintenance is that most of the activities involved are relatively easy to handle. Excellent examples are cleaning the property, discarding the trash, doing laundry, carpet cleaning and much more. Still, others like roof repairs, servicing the HVAC systems and fixing the electricity require expert skills. Take an objective assessment of your skills and determine which among the items on your list you can handle. Moreover, make sure that you have adequate time and resources to complete the task satisfactorily. 

Learn how to inspect and service the home

If after the above assessment you discover that you lack some essential home maintenance skills, consider acquiring those skills. Thankfully, there are many offline and online platforms from which you can learn how to tackle various household repairs and maintenance. These include practical lessons and DIY videos tutorials on how to test GFCI receptacles, change batteries in a fire or smoke detector, fix a leaky tap, change a worn out or dirty AC filter, unclog the gutters, remove stubborn stains on the upholstery and much more. Armed with such knowledge, it becomes relatively easy for you to tackle those pesky repairs.

Get suitable tools

Have you ever watched a home improvement episode on TV and wondered how they manage to make the maintenance exercise look so smooth and effortless? Well, the secret is that they have the tools and supplies appropriate for the job. Do yourself a favor by sourcing the right maintenance equipment and supplies such as vacuum cleaners, pressure washers, cleaning detergents, dishwashing machines, shovels, aprons, hand gloves and any other relevant tool. Such equipping will give you an easy time when handling the repairs and maintenance exercises.

Identify reliable service contractors

If you are prudent, look for qualified professional service and maintenance contractors for your home. Go for the ones who have excellent reputations, great customer reviews and are affordable. Thanks to their background, your home will always enjoy impeccable service. It is equally important if they offer twenty-four hours emergency services. After all, you rarely know when you might need their services. It can be disastrous if a technician is unreachable when you are suffering a bathroom emergency.

Develop a maintenance schedule

At times the only reason you find property maintenance a daunting task is that you do not have a particular routine of handling it. As such, you might end up overlooking the “boring stuff “and only concentrate on the easy-to-do fun activities. The only problem is that the tasks that you ignored will eventually catch up with you in the form of breakdowns or high energy bills. Avoid such a predicament by developing a practical home maintenance and cleaning schedule and stick to it. Soon enough the entire exercise will seem effortless and natural to you.

Hello darlings!

Hello darlings!

If there is a phrase that has stirred a lot of buzz among lawn enthusiasts, it is organic lawn care. But just what is it and why should it be of so much concern? The following article shed more light on the practice and explains why it is the way to go.