The Top Five Digital Marketing Strategies for Small Businesses

11:54:00 AM

Hello darlings!

If you own or operate a small business, digital marketing strategies should be incorporated into the ways that you promote your company, even if you don’t do business online. Many locally owned companies work off networking, referrals, and a variety of offline advertising strategies. And while these can be effective, having an online presence is essential to success in today’s digital world. 

I've learned a few things from all these years of having a small online shop on etsy and though I don't always have the time and the will to implement them all, I find them really helpful. In order to increase your online presence, you need a solid digital marketing strategy. This strategy doesn’t have to be expensive or time-consuming, just effective. These five areas of online marketing are the top strategies that you can use to help grow your business. Some are ideal for local and offline businesses while others work best for companies who primarily operate on the web, like etsy. And many companies find all five useful.


1. Content Marketing
Content marketing has been around for many years in things like printed brochures and guide books, but only recently has it burst onto the scene in digital marketing. Content marketing is often used on a company blog or website. 

This strategy is focused on providing valuable information to your prospective customers. Sometimes it is more details about your product or service, and other times it is general information that somehow relates to your business. The goal is to add value and credibility to your company in your industry or niche. Customers are bombarded with people trying to sell to them, but if you can also inform them, you have a better chance of making the sale. 

2. Social Media Marketing
Social media marketing is a great tool to use if you know how to utilize it. There are so many different ways to incorporate it into your marketing strategy that sometimes businesses struggle with how exactly to use it. Which social media outlets you choose and what information you put on them really depends on the type of business that you have. You need to figure out what are the most popular sites for your demographic and what kind of content are they interested in. 

For example, a local restaurant might have great success posting vivid photos of their entrees on Instagram or advertising dinner specials on Facebook. While a CPA might have better luck sharing news and information on a professional social media site such as LinkedIn. When you have a clear picture of what your typical customer is drawn to, you can utilize this information over social media to increase your sales. 

3. Email Marketing
Even though email has been around for some time now, it is still one of the most effective forms of digital marketing for small businesses. To effectively market your services with email, you need to build up an email list of customers and potential customers. There are a number of ways to do this, such as offering an incentive when a prospective customer registers their email with your website. Or collecting email information when customers make a purchase from you. The great thing about this list is that these are people who are genuinely interested in your business. After all, they willingly shared their contact information with you. 

You can then use this contact list to send out promotions, coupons, or even to give an update on what is happening with your business or industry. And over time, your email list will continue to grow. Email marketing is a great long-term strategy. 

4. Local Search Marketing
Local search marketing is a strategy that integrates local address and phone number information into website optimization. This is a great digital marketing strategy that you can use to help potential customers locate you. You can also include your website address so that when customers search for you, all the information they need is right there. They can find your physical location, call you, or visit your website. 

5. Search Engine Marketing
Search engine marketing is vital to your digital strategy if you want to compete with the bigger companies online. You need to rank high if you want people to find you. This applies to both businesses that operate online and locally. Whether potential customers are looking to make a purchase on the web or they are using a search engine to find a local company they want to visit, they need to be able to find you. And they can if your company places high in the search results for specific keywords related to your business. 

If you are not sure where to start with this, contact a professional internet marketing company, such as Upkeep Media and look for SEO optimization services. This is a valuable service that can attract more customers to your small business. 

Whether you use all of these strategies in your marketing, or only a few, depends on your business and the goals you have set for it. However, in this high-tech age where vast information is at every consumer’s fingertips, you need to incorporate some digital strategies in order to continue growing your business. 

Not sure where to begin? The great news is that there are professionals that you can outsource this work to. Find a company or individual that specializes in these strategies that can work with you to determine which ones are best suited for your business. They can help you build your digital marketing strategy so that you can focus on your business.



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20 comments

  1. Thanks, this was a really useful post for me. I'm just starting out as a blogger and trying to work out my marketing strategies!

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  2. Email marketing is definitely my struggle, but I know it is super important! This is a great list for new bloggers to learn what they actually need to market their site!

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  3. I do occasional work for a small company and they utilize every one of these strategies. I do believe that all businesses should have social media to show that they are relevant.

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  4. This is such a useful post, digital marketing is such an important tool when it comes to sales now, I really need to learn more about it myself.

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  5. Thankfully I'm not in the marketing field but when I get to that point hopefully i will understand the different areas, their needs and how to progress better.

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  6. I will keep these ideas in mind for sure. Thank you so much! I need all the help I can get.

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  7. I am personally a big fan of social media marketing, but choosing the best outlet really depends on who specifically you are trying to reach. This is a very helpful post and gives me a lot of think about, including the possibility of outsourcing!

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  8. Thats a great post... Very informative I really needed to know about this :)... Thanks for sharing

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  9. This is such an informative post...I feel social-media marketing has taken over the world of marketing because of its reach and interaction. Great post!

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  10. I believe social media marketing will here to stay for many years to come and the opportunity is becoming bigger and bigger. It is up to us to discover and catch them.

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  11. Social media marketing is the way to go! I mean, technology and social media can only go up from here and I don't think it will be dying down any time soon!

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  12. I really gained a lot from this post. Marketing is so important and is half of the workload for any business!

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  13. Thank you for this! I work for a small business and currently we're trying to figure out how to market ourselves better.
    We've realised that our preferred way of communicating is social media, however we're trying to figure out a way to be even more successful in this respect.
    I've taken a few screenshots of the key points you've discussed here. I'll be presenting them to my boss tomorrow :)

    Luciana commenting on behalf of Ajulydreamer.com

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  14. I am definitely trying to use all five of these marketing strategies to varying levels and to varying levels of success. I know that all of them are essential for growth if I want to grow my blog.

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  15. Excellent tips and ideas. I am going to try and incorporate your tips into my blog.

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  16. The one I really need to look at is email marketing as I think this is something that could be useful to develop my blog business further.

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  17. These are really important ways of marketing.I am not very good with email marketing,now I need to focus on that more!

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  18. These are wonderful tips for people with small businesses. I don't have a small business per say, just my blog. I use a lot of these tips for sharing my blog. I have friends who do have small businesses so they would benefit from this post as well. I will share this with them, too.

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  19. It's so funny how many people find these things irrelevant. As someone who's in digital marketing, I always tell them otherwise.

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  20. These are all great digital marketing tips for any small business. It is so important for any business now days to use social media which can really bring customers to their business. Thanks for sharing the tips.

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